We are thrilled to announce the upcoming launch of our new portfolio of premium German wines under Weinhaus Traubengold — a fresh chapter that builds on our longstanding passion for great beverages and our deep roots in the wine and spirits industry.

As part of this exciting transition, we introduce Beverage Book, our dedicated consulting arm focused on strategy, brand-building, and market development across the drinks space. Meanwhile, Weinhaus Traubengold will serve as our import and distribution platform — exclusively representing a handpicked selection of outstanding German producers.

Our initial portfolio will highlight some of Germany’s finest craftsmanship, starting with:

• • A selection of high-end German wines from both established and emerging estates

• • The exceptional Engel Brewery from Crailsheim — known for its highly awarded, artisanal beers and commitment to quality

• • The elegant and equally awarded Windspiel Gin Manufaktur from the Eifel region — a true distillation of German precision and botanical balance

Over the coming weeks, we will finalize our core portfolio and begin tasting with select customers and trade partners to explore pre-sale opportunities. Our primary focus will be the New York, New Jersey, and Connecticut markets — with California and Florida to follow shortly thereafter, supported by our partners at Park Street.

We were especially delighted to share the first glimpse of Weinhaus Traubengold with friends, customers, and suppliers at the Great Wines World event on June 11–12 in New York. Held by the legendary James Suckling, this prestigious showcase was the perfect stage to debut our vision among some of the world’s top producers and tastemakers.

Thank you to everyone who joined us and shared in the energy of this moment — your encouragement means the world. We look forward to following up with each of you in the coming days and weeks as we take this exciting step forward.

With gratitude and great anticipation,

Jan Schüler

Founder + CEO

Weinhaus Traubengold