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Alcohol Isn’t a Feature of Wine. It’s the Structure.
Over the past year, I’ve spent a lot of time thinking about the structural shifts in the alcohol beverage market — and what they mean for our work importing German wines. NOLO and RTDs are real, durable trends. But they are reshaping beer and spirits, not wine. Wine is fundamentally different. Alcohol is not a delivery mechanism in wine — it is structural. Remove it, and you don’t create an equivalent. You collapse the thing itself. Wine without alcohol isn’t wine Ethanol carries aroma, texture, balance, and length. Strip it out and you…
Warm Holiday Wishes from Weinhaus Traubengold
As the year comes to a close, we wanted to take a moment to wish you and your families a wonderful holiday season and a happy, healthy New Year.We are incredibly excited about what lies ahead in 2026, especially as we prepare to bring our new producers and partners to the U.S. market. At the same time, we are deeply thankful for your trust, support, and patience throughout our restart. Building things the right way takes time, and we truly appreciate everyone who has been part of this journey with us.We look forward…
Letter to our Friends
Dear Weinhaus Friends, I’m excited to share some great news: we’ve officially launched our new wine import business, bringing together some of Germany’s top wine estates, the award-winning Engel Brewery, and the equally celebrated Windspiel Gin Distillery. This Saturday, September 20th, you can get a first taste at the Steuben Parade and Oktoberfest NYC! Our friends Connie Froehlich, Philipp Haberbauer, and Bob & Anita Radske will be offering our wines — and it’s the perfect chance to celebrate, connect, and raise a glass together. Steuben Parade | Oktoberfest If we don’t bump into each other…
Weinhaus Traubengold announces upcoming launch of new German Wine Portfolio
We are thrilled to announce the upcoming launch of our new portfolio of premium German wines under Weinhaus Traubengold — a fresh chapter that builds on our longstanding passion for great beverages and our deep roots in the wine and spirits industry. As part of this exciting transition, we introduce Beverage Book, our dedicated consulting arm focused on strategy, brand-building, and market development across the drinks space. Meanwhile, Weinhaus Traubengold will serve as our import and distribution platform — exclusively representing a handpicked selection of outstanding German producers. Our initial portfolio will highlight…